What Kanye West can tell us about Twitter

I was having supper with my cousin and her husband in Chiswick recently.
As a former Department head at Red Bull, and a current CEO of an integrated agency, they make for pretty interesting supper company.

Nick admitted to being a fellow Twitsceptic (a rare Twitter abreviation for you there).
From Nick being one of the most prominent features on my own live feed, it was clear that we had for some reason or another shaken off our pre-registering twitters (I’m on a roll).
When Nick couldn’t quite put his finger on what made him fall in love with it, it got a fresh young bloggers mind wandering…

Marketing is inherently about selling our client’s brand through a thick cloud of messages, mediums, products and competitors. Reflective accusations have been made of adverts as previously lengthy and overly informative. Clients and agencies drove the brand down an uninspiring and unimaginative road.

The market changed.

So did the agencies.

Eventually the clients did too.

The time and space your brand had shortened.

Three banners on every page.

That’s a third of the space.

A third of the time.

This is the result.

Twitter and Tweet. Shorter and sweet.

They limit you.

Force you to act as your brands should.

To stop brands retweeting back to their old ways (last one, I promise).
It prevents the big mouths splattering and spluttering around generalities and valueless feelings, asking readers to give them minutes while others only take seconds.

We have to invent new systems.
Lead the way. By example.
Drive our brand and it’s message.

As Twitter-flop Kanye preached…

Harder. Better. Faster. Shorter.

Oh, and if you’re questioning why Kanye is a ‘flop’, watch this

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One Response to What Kanye West can tell us about Twitter

  1. Thank you for stopping in on my blog and leading me here. Rich and textured material, I really enjoyed my tour of your recent posts. I’ll be back!

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